The client: blue apron
The Brief: BA makes cooking fit into the rushed lifestyle
my insight: People use planned meals because they suck at cooking
The Set up:
People come to Blue Apron for many reasons. Maybe they're pressed for time, maybe they want to try out different culture's cuisines. Or maybe, they suck at cooking.
Art & Copy - Me
print / social:
A book of basics for those hopeless cases bundled with the protection they sorely need