there's hope

The client: blue apron

The Brief: BA makes cooking fit into the rushed lifestyle

my insight: People use planned meals because they suck at cooking

The Set up:

People come to Blue Apron for many reasons. Maybe they're pressed for time, maybe they want to try out different culture's cuisines. Or maybe, they suck at cooking.

Art & Copy - Me

print / social:

Blue Apron Facebook ad
instagram blue apron
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A book of basics for those hopeless cases bundled with the protection they sorely need

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Product Extension:

outdoor: