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Visit this winter. They won't.

The client: The National Parks

The Brief: Convincing tourists to visit the parks during

the off-peak, winter months

Our insight: If you visit in the winter, none of the horrible tourists will be there

The Set up:

A lot of planning goes into making a trip to the parks special. But if you don’t time it right, your vacation could go from you, your loved ones and peace and quiet, to you, your loved ones, and 20 thousand other sorry saps.


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Website extension:

To deter those looking for a peaceful trip from going during peak season, the National Parks website will feature a live counter of those currently in the park - low numbers for the winter months and staggering ones for summertime

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Those waiting for the crowds to thin around Old Faithful can take a moment to appreciate what could have been - a serene moment at the park - courtesy of the winter facade binoculars. Take a peak and discover a snowy unobstructed view. 

Park attraction:

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