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Mark of a Modern Day Maker Campaign
Strategy & Art Direction
In 2019 my team at Loyola University Chicago won the KitchenAid Campaign competition with our campaign "The Marks of a Modern Day Maker."
Our campaign was based on the insight that modern day makers have fully integrated technology into our cooking rituals. From setting timers on our phones to pinning recipes on Pinterest to using high tech KitchenAid equipment.
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