The client: oui yogurt
The brief: Setting Oui yogurt apart from all the other options
The insight: Oui yogurt is a delicacy therefore it is only right to treat it as such
The French don’t settle for anything less than luxurious. And this yogurt is no exception. It’s indulgent. I mean, c’mon it comes in a glass pot. If they wanted you to eat this mindlessly within seconds, it would be packaged in plastic and squished at the bottom of your bag. Oui is here to remind you to slow down and savor life as well as their Oui French Style Yogurt.
Copy - Michelle Castro
To remind busy city dwellers to slow it down every once in while Oui installed several SLOW moving walkways. They will step on and be handed a Oui sample to savor slowly as they savor their city slowly.
Stickers will be hidden around cities in places that the busy city dweller won't slow to notice. Those that stop to savor their city every once in a while will be rewarded with a coupon for free Oui generated by a QR code on the sticker.
Oui breaks the instore sample routine and offers customers a chance to sit down in a comfy chair to slowly enjoy their Oui sample