unbox the truth
The client: Legacybox
The Brief: Make people send in their old media to be digitized
Our insight: when you send in old media, you can't really be sure what they hold
The Set up:
When you unearth old tapes and photographs from the furthest corner of your basement, you can't be sure what secrets they hold. Discover the secrets with Legacybox but be prepared... Can you handle the truth?
Copy - Ann Loy
Legacybox partners with cinema giant, Cinemark, to offer "mystery tickets" to movie goers. They won't know which movie they're seeing until the opening credits roll.
Along with unboxing their own mysteries, Legacybox customers will receive a film from one of two young filmmakers. Will their Friday night flick be a chilling night of horror or a heartwarming love affair?
Even the coupon's worth is a mystery.